If you’re a brand looking for a way to improve customer communications, this is the post for you!
You will learn how to fully optimize your business needs to compete with the big players in your industry. And we'll show you how we successfully used our proprietary email, and direct mail services paired with customer database strategies to help companies like Stanley Steemer increase sales and lift response rates.
Stanley Steemer is a premium brand in the carpet cleaning industry. They have a large customer database and were looking to improve response rates for online bookings. Stanley Steamer wanted to make offer testing faster and easier, while also analyzing customer spending behavior and creating actionable insights through a customer database.
We all know that Stanley Steemer is great at cleaning homes, but what about the other things they do? They also offer services like air duct cleaning, water damage restoration, and car, boat & RV cleaning.
When they came to Baesman for help, they knew their other services were an important part of their offering, but they were struggling to communicate these services to their existing and new customers. The reason? It wasn't just that their customers didn't know they offered additional services—it was that they lacked the metrics necessary to understand how well their marketing campaigns were performing.
Baesman upgraded and streamlined Stanley Steemer's customer database. Then, we used email and direct mail marketing to help them communicate with their customers. Using advance analytics we were able to gain real-time snapshots of the customer lifecycle and incorporated that into a segmented email strategy.
The result? A 200% lift in response rate for online bookings and a 23% sales increase, as well as lower campaign costs and increased ROI. Today, Stanley Steemer has a much better understanding of what works, what doesn’t, and how much return they receive on each marketing spend.
You can now see how an integrated marketing strategy, including email, can help your business grow. You’ve also seen the value in creating a unique experience for each of your customers through direct mail. And you know the importance of measuring the results of all this hard work by tracking sales and response rates over time, understanding what works and what doesn't.
Feel like checking how effectively you're tracking and leveraging customer data?
We have the expertise to help you manage your customer communications. Our email, direct mail, and CRM technologies can help you improve your customer communications and boost sales.
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We hope you enjoyed reading about Stanley Steemer’s success story. If you want to learn more about how we can help your business grow and reach new customers, let’s talk!