Customer relationships that drive sales are what you want to build. Analytics are how you track them, understand them, and keep them strong. We’ll help you capture, organize, and study behaviors to give you a better understanding of your customer, which leads to winning strategies, highly responsive campaigns, powerful loyalty programs, and increased engagement.
Customer relationships that drive sales are what you want to build. Analytics are how you track them, understand them, and keep them strong. We’ll help you capture, organize, and study behaviors to give you a better understanding of your customer, which leads to winning strategies, highly responsive campaigns, powerful loyalty programs, and increased engagement.
A far better understanding of your customers—that’s what this is all about. Baesman’s experienced analysts use powerful business intelligence tools to reveal opportunities, sharpen marketing strategies, and improve your ROI. We pinpoint how customers interact with your brand, so you can respond with programs that are relevant, targeted, and timely. Every transaction tells a story; we help you listen and understand. Our detailed report will inform your:
Time Between Purchase
Customer Frequency
Channel Analysis
Winning new customers is always important, but retaining the ones you have can cost less and deepen the relationship. We’ll help you do both. Our proprietary tactics lower campaign risk and drive more predictable results. So more prospects join you — and stay with you.
The best strategies, of course, are only as good as your ability to deploy them. We engage where it’s most effective and tailor the campaigns based on data and experience. Baesman deploys millions of pieces of content across every channel each month, and we never miss a beat. From helping you find the right lists that drive the highest response to a diverse email, print, and/or SMS strategy, your customers will know you better understand who they are.
Our fact-based approach will change the way you think about marketing. Baesman programs and strategies are rooted in analysis, your customer data and KPIs. Collaboration is essential – we plan and concept with you, for precisely targeted campaigns all year long.
Of course, strategies are only as good as the insights they’re built upon. Through our exploration of your customer’s transactional behavior, we develop actionable intelligence based on your unique objectives, needs and health of your customer file. We give you measurable insights that drive profitable campaigns.
KPI Goals
Customer Research
Seasonal Planning
Customer Segmentation
Acquisition & Retention Strategy
Industry Benchmarking
Channel Strategy
Testing & Optimization
We’ve worked with many marketing agencies but Baesman helped us understand our customers and their behaviors. Those insights are what led to program transformation and improved results.
You’ve never modeled your customers like this. We combine customer data with purchase behavior to paint a more accurate picture of your customer’s journey. When combined with segmentation, predictive analytics and promotional analysis, the strategic possibilities are endless. Baesman customer profiles are the key to creating a holistic portrait of your customer.
If it’s not measurable, it doesn’t help you. Our programs are driven by goals and KPIs, validated for impact, and tested and optimized so they’re even smarter next time. That’s the power of actionable intelligence, high-impact programs, and evidence that illustrates effectiveness — and next steps.
Baesman strategists and data analysts create program KPIs and measurement criteria at each stage of the lifecycle to ensure the growth and profitability of your programs.
Big data doesn’t have to mean big confusion. We help you organize, manage, and integrate your customer information so it works harder for you. We’ll protect it, too; our hosting solutions provide bulletproof security. Customer profiles, transactional data – you name it, we’ll clean it up and make it usable. Because good data leads to increased program participation.
Data Hygiene, Organization, & Validation
Cross-Channel Platform
API Development
Single View of the Customer
Database Hosting & Management
Our award-winning insights are always available to you whenever you need them through comprehensive dashboards. Our real-time, visual analytics help you see connections in the data without delay.
There’s so much more to Baesman than customer engagement strategy and analytics services. We offer a suite of complementary services that deliver end-to-end marketing success.
It’s time for your email to work harder. We’ll refresh your email marketing strategy, streamline the deployment, and get more engagement.
Generate customized, company-branded printed marketing materials online, anytime, anywhere.
The right message to your best customers at the perfect time. Get relevant and personal with your next campaign.
We’ll develop a scalable, measurable, loyalty program that drives your KPIs and ROI.
When brands get personal with customers, great things happen.
When brands get personal with customers, great things happen.
