What was once a fragmented program is now a seamlessly connected marketing platform delivering measurable impact across every channel.
Connecting Channels, Driving Growth
For decades, Stanley Steemer has been a household name — a trusted brand synonymous with clean carpets and fresh starts. But even the most iconic brands face modern marketing challenges.Stanley Steemer recognized it was time to modernize its customer relationship management (CRM) strategy.
Baesman partnered with Stanley Steemer to design and implement a holistic, data-led CRM approach — one that put the customer at the center of every decision and ensured each channel worked in harmony.
Rather than treating email, SMS, and direct mail as separate efforts, Baesman embedded its strategy and execution teams directly into Stanley Steemer’s marketing operations. Together, they built a unified performance engine driven by continuous testing, learning, and optimization. Every customer touchpoint became part of a connected experience that delivered incremental value and measurable growth.
Actionable Insights
Project Goals
Expand and enrich their customer database
Reintroduce and test across marketing channels
Strengthen retention and engagement among existing customers
Align communications across email, SMS, and direct mail so every channel complemented the others
113%
SMS attributed +113% online booking revenue
9%
+9% Email ROI
22%
+22% Direct Mail incremental ROI
Baesman has proven to be the kind of partner every brand wants in their corner — experts in retention marketing who know how to deliver results. They’ve helped us unlock growth across email, SMS, and direct mail by taking a data-driven approach and orchestrating these channels in ways we couldn’t have done alone. It’s good to have partners you can trust, who not only think strategically but are willing to challenge your way of thinking and deliver on it.
Andrew Schneider:
Head of Marketing, Stanley Steemer
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