As the holiday season approaches, the stakes for brands of all sizes are higher than ever. It’s not just about selling—it’s about standing out in a crowded marketplace, creating memorable customer experiences, and driving long-term growth. According to a survey by Deloitte, 61% of consumers plan to shop online more than in-store during the holiday season, which further suggests the importance of smart and scalable digital marketing strategies.
For growing retail brands and Consumer Packaged Goods (CPG) companies making the leap into Direct-to-Consumer (DTC) sales, the challenge can feel overwhelming. However, there’s good news: with the right strategy and tools, you can market like the industry giants. And it all starts with leveraging AI and predictive analytics.
Before AI, predictive analytics involved a more manual process of data gathering and interpretation. Marketing teams relied heavily on historical data and statistical models to identify patterns and forecast trends. While effective, this approach is time-intensive and requires specialized expertise to analyze data sets and generate actionable insights.
As a result, growing brands often found it challenging to compete with larger companies that had access to extensive resources and skilled analysts. In today's ever-evolving marketplace, AI and the right marketing partner are making analytics more accessible to brands regardless of size.
Today's reality is AI and predictive analytics are no longer just buzzwords reserved for Fortune 500 companies. These technologies are now accessible and impactful for growing brands looking to:
For smaller brands and CPG companies pivoting to DTC sales, the holiday season represents a prime opportunity to make an impact. In fact, according to a report by Salesforce, 84% of marketers say that AI will help them deliver better customer experiences. But without the resources of a large marketing team, staying competitive can be tough. That’s where a partner like Baesman with access to AI and predictive analytics can come in and provide:
At Baesman, we specialize in helping growing brands achieve big-brand results. As an extension of your marketing team, we provide the strategy, technology, and AI-driven tools you need to thrive this holiday season. Here’s how we can help:
Stanley Steemer is best known as a carpet cleaning franchise, but it offers so much more. They wanted to improve their communication and raise awareness of their other cleaning services.
While Stanley Steemer was deploying multiple campaigns annually, their marketing team lacked the tools and resources necessary to analyze campaign performance metrics and optimize ROI. Essentially, ROI was MIA. That's where we came in.
We began by cleaning, upgrading, and streamlining their customer databases. Based on what we learned, we used advanced analytics (like predictive analytics) to gain real-time snapshots of their customer lifecycle and applied that to a segmentation strategy. We began to look at their direct mail program and implemented their first email strategy.
The result was a remarkable 200% increase in campaign response rates. This multichannel direct mail and email campaign strategy also drove a 23% sales increase. Additionally, Stanley Steemer's marketing team has a better understanding of what works, what doesn't, and a view of their return on investment for each marketing spend.
In working with their marketing team, we were able to:
Did you know? The Data & Marketing Association reports that email marketing has an average ROI of $42 for every dollar spent, making it one of the most effective channels for holiday campaigns.
The holidays are your time to shine. With the power of AI and predictive analytics, and the support of Baesman, you can:
Let’s make this season your most successful yet. Reach out to Baesman today and discover how we can help you elevate your holiday marketing campaigns, no matter your size.