CRM, Marketing, & Print Solutions for Retail

The key to retail success: loyal customers who continue to buy. And that requires a steady, strategic stream of personalized offers to their mailboxes, inboxes, and mobile devices — at just the right time. And rewarding them with in-store experiences that look just as beautiful and on-brand as the programs that brought them in.

Baesman does all of this, and more, for some of the biggest brands in retail. We manage their customer database, print and distribute direct mail, produce and kit in-store signage — even package and fulfill product orders. Our full spectrum of end-to-end marketing services moves at the speed of retail.

Some ways we help

Build loyalty & engagement

Pinpoint-personalized direct mail

Hassle-free store signage

Brand-right local marketing

Ways we can help

Loyalty Overview

One-To-One & Variable Direct Mail

Customer Acquisition & Nurturing

Email & SMS

You need customers who can’t wait to come back.

You do that by speaking to them individually, showing them you’re paying attention, anticipating their needs, and celebrating their milestones. Our customer loyalty programs keep them buying – and help you build more detailed customer profiles of their preferences, patterns, and more. The result is a customer you know more deeply, and who knows you value them.

Ways we can help

Interior and Exterior Graphics

Kit Packing

Marketing Fulfillment

Web to Print

Your in-store signage is never quite right.

We know. It’s either late, arrives damaged, or missing signs. Good news: We’re experts at printing, kitting, packaging, and shipping visual marketing. In-store marketing helps drive conversion, and we deliver yours on time, on budget, whether it’s to five stores or 5,000. Our production pros will advise you on printing options that help you reduce costs and complexity. And our online ordering systems make it easy to replace signs or outfit new stores.

Ways we can help

One-to-One and Variable Direct Mail

Customer Acquisition and Nurturing

Postage and Logistics Planning

You need affordable, one-to-one direct mail at speed. And scale.

Imagine a direct mail campaign that goes beyond name, address, and segmentation. One that reflects a deeper connection with your customer: their lifestyle, hobbies, past purchases, and other defining characteristics. Our CRM team and data programmers will help you mine your marketing data and transform it into increased responses through personalized, one-to-one mailers that are unique and relevant. And our digital web printing will get it in-home faster and cheaper than you ever thought possible.

Outcomes

The key to loyalty? Intuition.

Intuition is Baesman’s proprietary, award-winning loyalty technology platform. We use it to dig into purchase behavior, stakeholder goals, and brand sentiment, then use those insights to create a knowledge-based model for loyalty. Best of all, we customize it to fit your existing CRM systems.

Learn more about Intuition

Color consistency for your brand.

Our expert printing craftsmen and craftswomen oversee traditional offset, UV offset, digital, and grand format digital presses capable of tens of thousands of sheets per hour, 24 hours a day. We are G7-certified, maintaining strict quality control and color management across all printing methods. What we print will look beautiful and on-brand across all substrates and printing technologies.

Learn more about visual marketing production.

Fulfillment headaches relieved.

Intelligent warehousing means no more inventory nightmares. And software is the key. Our warehousing management system requires all signs to be scanned when picked and packed, which helps us achieve a consistent 99.99 accuracy rate. Hundreds of shipping, logistics, and inventory reports help you manage your fulfillment program and control costs. From individual store spend to your total cost, it’s all there.

Learn more about fulfillment.

Big brands. Big successes.

A few of the retailers we’ve helped grow business, strengthen brand, and streamline complex marketing.

200k

Drove flagship opening week sales of $200,000.

Full Project

50%

Reduced program, freight and warehousing costs by nearly 50%.

Full Project

138%

Active buyers increased 138% in just one year.

Full Project

RETAIL

Turn shoppers into buyers. And buyers into champions.

Some ways we help

What's your challenge?

You need customers who can’t wait to come back.

Your in-store signage is never quite right.

You need affordable, one-to-one direct mail at speed. And scale.

Big brands. Big successes.

Even more happy customers

Get to know your customers better.

Get to know your customers better.