Shoe Carnival is one of the country’s largest footwear chains with over 400 stores across 33 states and Puerto Rico. Along with the brand’s strong brick-and-mortar presence, shoecarnival.com serves as a shopping destination for shoe fans throughout the United States.
Shoe Carnival wanted to capitalize on its brand presence and increase the popularity of its Shoe Perks loyalty program. Increased enrollment, improved customer engagement, and a seamless multi-channel member experience became top priorities. From strategy to execution, we overhauled the Shoe Perks member database, revamped the program’s benefits, and established an online portal where members can access their account information.
Since the partnership’s inception, the Shoe Perks program has exploded to more than 6.1 million members. In one big year alone, active buyers increased 138% and the program’s email file grew by more than 270%. And all that growth has resulted in sales: Shoe Perks members typically spend nearly 30% more than non-members.
Create a more engaging and effective customer loyalty program
Provide a seamless experience for loyalty members across all channels
Develop member-specific campaign strategies
Increase loyalty enrollment
Improve customer engagement and redemption
In one big year alone, active buyers increased 138% and the program’s email file grew by more than 270%.
