We tackled the hurdles of launching a DTC business, starting with a CRM program designed for database customers through omnichannel strategies to understand consumers’ path to purchase.
In addition, Rag & Bone wanted to know their customer’s behaviors. That’s why we created a customer profile, providing a comprehensive transactional analysis of Rag & Bone’s consumers.
Rag & Bone’s customer profile was the foundation driving increased sales, new customers, and reactivating lapsed customers through direct mail.
The result was a 15% campaign lift in customer acquisition with a 50% increase in customer data capture.
Drive direct to consumer growth
Unify customer data
Cultivate a better view of the customer
Acquire new customers
Rag & Bone’s customer profile was the foundation driving increased sales, new customers, and reactivating lapsed customers through direct mail.
