The Baesman team conducted an in depth analysis of Hibbet’s legacy program using years of transactional data and realized that although Hibbett had a large member base, it wasn’t growing customers. Using customer insights, we found a clear need to redesign their existing rewards and loyalty program to maximize their customer potential.
A new & better performing loyalty program.
Hibbett realizes increase in purchase frequency by 16%.
Hibbett Sporting Goods, Inc. is an athletic-inspired fashion retailer with more than 1,000 stores across the country with a mature loyalty program. Although there were millions of enrolled members, a significant opportunity existed to increase engagement, member value, and influence purchase behavior, in addition to new member enrollment.
16% growth in member purchase frequency and positive incremental revenue for the loyalty program within 2 quarters of relaunch.
Brand growth
Project Goals
Increase Engagement: Hibbett wanted to boost the engagement levels of their loyalty program members.
Increase Member Value: The company aimed to enhance the overall value of their existing loyalty members by getting them to spend more and engage with the brand more frequently.
Grow Customer Base: Hibbett aimed to increase new member enrollment and grow their overall customer base.
Improve Loyalty Program Performance: The company wanted to redesign and enhance the loyalty program to make it more effective in driving sales, engagement, and customer retention.
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