In the hustle and bustle of today's saturated advertising landscape, making your brand stand out is no small feat. However, a strategically executed omnichannel campaign has the potential to distinguish your brand. Direct mail plays a pivotal role in this mix, giving customers a personal, hands-on experience in our digital-heavy lives.
We understand the challenge of overcoming the obstacle of measuring the effectiveness of direct mail campaigns but, the introduction of the Informed Delivery feature by USPS provides a valuable tool for seamlessly integrating your direct mail efforts with your digital marketing strategy. This integration empowers you to discern and analyze the individuals engaging with your campaign, offering valuable insights into the effectiveness of your marketing efforts.
USPS Informed Delivery is a free service provided by the United States Postal Service (USPS) that allows individuals to digitally preview their incoming mail. It provides a grayscale image of the exterior of letter-sized mailpieces and also includes tracking information for packages. This service is available to residential and PO Box customers who have opted in to receive email notifications.
With USPS Informed Delivery, users can view their mail and manage their packages from their computer, smartphone, or tablet. It offers a convenient way to stay informed about what mail is arriving and track packages without needing to physically check the mailbox or visit the USPS website.
USPS Informed Delivery works by capturing images of the exterior of letter-sized mailpieces as they are being processed by USPS. These images are then uploaded to the USPS online dashboard, where users can access them. The images are generally available for viewing by 9:00 am on the day of expected delivery.
To use USPS Informed Delivery, users need to sign up for the service on the USPS website. During the sign-up process, users will be asked to verify their identity and address. Once registered, users will start receiving email notifications with grayscale images of their mail. The service also provides tracking information for packages, allowing users to track their packages alongside their mail.
USPS Informed Delivery allows businesses to add interactive content to their mail pieces, such as clickable links and personalized messages. This can enhance customer engagement and drive better response rates. Here's how:
Data and Analytics: The Informed Delivery feature isn't just a preview; it's a treasure trove of customer data. Accessible through the USPS web-based Informed Delivery portal, businesses gain visibility into customer interactions, delivering crucial details on:Enhances Digital Engagement: USPS® enables you to elevate your Informed Delivery campaign by incorporating a vibrant, full-color image that takes the place of the scanned mail piece. Users can access this visually appealing content through a daily digest email or on their personalized online dashboard. The ride-along image serves as your designated call-to-action or advertisement space and is essential for the successful execution of the campaign. It should include the offer featured in your physical mail piece, guiding the recipient to a dedicated website or landing page.
It generates more quality leads: The ride-along content featured in Informed Delivery notifications is directly linked to a specific URL. This could seamlessly guide customers to your e-commerce store, a newsletter, event sign-up, or your social media accounts—essentially, any platform you wish your customers to interact with. It's a powerful tool to not only engage but also convert interested parties into potential leads.
Overall, USPS Informed Delivery provides an innovative way to stay informed about incoming mail and packages, offering convenience, security, and personalization opportunities.
Signing up for USPS Informed Delivery is easy and can be done online. Here are the steps to sign up:
To make the most out of USPS Informed Delivery for better direct mail personalization, consider the following tips:
By embracing this service, businesses can create a cohesive and impactful marketing strategy that seamlessly integrates digital and physical touchpoints. Stay ahead of the curve, enhance your brand's visibility, and engage your audience like never before with USPS Informed Delivery.