Posts about

Web to Print (2)

3 Ways Direct Mail Printing Can Enhance Your Marketing Efforts

Digital marketing has earned its spot as a popular way of building brand awareness and connecting with your target audience, but digital marketing is by no means the only way you should be connecting...

Variable Data Printing to Personalize Direct Mail Services

The age of personalization is here, and marketers are learning how they can leverage data to form more meaningful connections with each individual member of their target audience. Customers are bored...

5 Ways Direct Mail Marketing Is Still Effective

Chances are you’ve increased your company’s digital marketing efforts in recent years, but this doesn’t mean you should leave all traditional marketing tactics behind.

4 Steps to Implementing an Effective Direct Mail Marketing Strategy

Although digital marketing channels have taken on increasing importance for many companies, direct mail can still play an important role in your marketing strategy. Direct mail has long been—and...

4 Reasons You Should Invest in a Web to Print Partner

B2C retailers, franchises, financial institutions, healthcare, and other industries understand it's important to reach customers frequently with personalized messaging and materials that are...

Saving Retail with Customer Loyalty Programs

Retail has some troubling storms brewing for the future.

Print Production Capacity Doubles with New Komori Printing Press

Baesman Group has partnered with Komori America Corporation to add a brand new tool to its printing arsenal: the Komori eight-color Lithrone G40 perfector press (GL840P) with H-UV. This new Komori...

Is your data safe with your printer?

Yahoo, Equifax, Anthem, Ebay, Target, JP Morgan, Home Depot, Adobe, the CIA, and Hillary Clinton’s emails. What do they all have in common? In the last 4 years, their infrastructures were breached...

UV Offset Printing - Lower Print Costs and Increased Speed

In today’s competitive marketplace, marketing leaders crave the most recent purchasing data before making a final decision on the offer, circulation or items promoted. To achieve last minute...

Understanding Point of Display for Customer Loyalty Services

Until the advent of high quality digital printing, print buyers really had no choice but to print their short runs on an offset press. Even for a few hundred copies, printers had to make plates, set...

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