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Web to Print

How to Use Web-to-Print Software For Your Business

If you’re not taking advantage of web-to-print, you may not even know what you’re missing. This modern approach brings a new level of convenience and accuracy to your printing. Let’s dive into...

How To Create More Engaging Customer Experiences Through Print

Marketing is changing. The focus is now on talking to people on a much more personal level and on building long-term relationships. People don’t want companies to talk at them; they are looking for...

How to Utilize Your CRM Data for Personalized Bank Marketing

Traditional marketing no longer cuts it in the financial services arena today. Customers increasingly want the brands they trust to interact with them in personal ways, and that includes their...

How to Retain Credit Union Members Through Personalized Marketing

Is your credit union looking for ways to keep up and gain an edge in a competitive market? Retaining your members is one of the most foundational ways to do that. Let’s look at some ways credit...

4 Healthcare Marketing Privacy Tips for HIPAA Compliance

With mass marketing in the healthcare field, it’s easy to stay compliant with the Health Insurance Portability and Accountability Act (HIPAA) because you aren’t getting personal. However, research...

How to Find the Right Commercial Printer for You

Choosing the right commercial printing company to partner with can seem daunting. How do you make the right choice?

What on Earth Is Variable Data Printing?

What is variable data printing (VDP)? Maybe you’ve heard this term thrown around in marketing circles, but you’re foggy on the details or don’t have the first idea what it means.

5 Things You Didn't Know About Variable Data Printing

Maybe you’ve heard of variable data printing (VDP)—the print technology that automatically customizes printed materials like direct mail based on customer data. If you’ve never used variable data...

What Is Direct Mail Printing and Why Is It So Important?

Direct mail is a key part of many companies’ marketing strategies. It’s smart to focus on design and messaging to make your direct mail impactful, but when it comes to physical marketing collateral,...

Everything You Need to Know About Personalized Direct Mail Solutions

Direct mail is back! Direct mail has made a comeback as an impactful marketing medium—as long as it’s personalized for each recipient. In this article, we cover the three main considerations for...

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