Posts about

Retail (3)

The Do's & Don'ts of Loyalty Marketing

There’s never been more pressure on loyalty marketers than there is now, when brands struggle in a challenging market and clash with the new realities of retail. Many CMO’s and CEO’s are looking to...

Is your data safe with your printer?

Yahoo, Equifax, Anthem, Ebay, Target, JP Morgan, Home Depot, Adobe, the CIA, and Hillary Clinton’s emails. What do they all have in common? In the last 4 years, their infrastructures were breached...

Survive the Retail Digital Revolution with Signage Displays

The retail bubble is finally bursting. For too long, retailers have remained bloated in store footprints and overconfident in mindset. Store experiences refused innovation for decades, while...

Power of the Portable Offer – Increase your ROI

Everyone has seen them: the little credit card shaped coupon glued to the inside of a direct mail piece with an offer to purchase and save money. It has the customer ID barcode on it so the retailer...

Rethinking retail: Why big brands need to act small

The recalibration of retail has flipped the script on what’s successful in the space. In previous generations, big-box retailers could out-muscle competition, offering lower prices and more variety.

Retail Customer Loyalty and Mobile Marketing Strategies

There are two main mantras touted in retail today—mobile first and customer first. While they’ve both been used ad nauseam, both still embody the right mindset for marketers. More importantly, it’s...

You’re a retailer. Why do you feel like a fulfillment company?

Most every retailer faces the same challenge of replenishing in-store marketing that never arrived in store, arrived damaged, was damaged at some later date, or just became obsolete. Sometimes...

4 Back-To-School Marketing Ideas For Customer Loyalty Programs

Back-To-School (BTS) is here and most retailers are taking a deep breath before they find their way into the dark recesses of the lead-up to the holiday season. But BTS itself is too important to...

Using Customer Data Analysis to Get to Know Customers

Marketers are data-obsessed; we want to know everything we possibly can about our customers. We invade their lives to leverage some of the most personal and important information. Yet the experience...

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