Posts about

Retail (2)

What Does CRM Mean in Retail? CRM Platforms vs. Retail CRM Partners

Customer relationship management (CRM) is a versatile term used extensively in the business world. However, it doesn’t always mean the same thing from industry to industry.

3 Key Reasons You Need a Retail CRM Strategy

Is a customer relationship management (CRM) strategy necessary for every retail business? The short answer is yes! Let's look at how and why a CRM strategy can help you leverage customer data to...

First Party Data: Putting Your Customer Data First

Thanks to the rise of digital marketing and first-party data, brands all over the world are now able to identify their most loyal customers and develop customer segmentation strategies and...

Creating A Loyalty Program That Keeps Customers Engaged

If you don't already have a loyalty program, or if your program isn't generating the results you want, it's time to start thinking about your loyalty strategy. Loyalty programs are an essential part...

Prioritizing Point of Purchase Displays in Retail

Point-of purchase (POP) displays are a popular marketing tool to encourage impulse buys at the point of purchase. Learn more about POP displays and why they should be a critical piece of the puzzle...

Using Customization for Point of Purchase Displays that POP

You’re walking down the store aisle, and your eyes are suddenly drawn to a colorful display singing the praises of a product that’s right there on the shelf. You’re intrigued, and with just a moment...

Saving Retail with Customer Marketing Programs

Retailers are facing some real challenges, but customer marketing can play a major role in helping retailers thrive despite the challenges. Learn how to usher in a bright future with effective...

Saving Retail with Customer Loyalty Programs

Retail has some troubling storms brewing for the future.

The Do's & Don'ts of Loyalty Marketing

There’s never been more pressure on loyalty marketers than there is now, when brands struggle in a challenging market and clash with the new realities of retail. Many CMO’s and CEO’s are looking to...

Is your data safe with your printer?

Yahoo, Equifax, Anthem, Ebay, Target, JP Morgan, Home Depot, Adobe, the CIA, and Hillary Clinton’s emails. What do they all have in common? In the last 4 years, their infrastructures were breached...

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