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Retail (2)

Autumn Marketing Makeover: Maximizing Your Fall Direct Mail Strategy

September presents a unique opportunity for businesses to revamp their marketing strategies. This fall, consider turning over a new leaf and embracing direct mail as a fresh approach to reaching your...

Sizzling Summer Sales: Maximizing ROI with Direct Mail Analytics

Summer sales events provide an excellent opportunity for businesses to boost revenue and attract new customers with the help of Direct Mail marketing. To make the most of it, it's crucial to track...

How to Start a Direct Mail Campaign

In today's digital age, it's easy to overlook traditional marketing methods. However, direct mail campaigns remain a powerful tool for businesses to reach their target audience effectively. Direct...

Unleashing the Summer Vibes: Customer Loyalty Trends in 2023

With summer just around the corner, it's time to dive into the sizzling customer loyalty trends that will dominate the scene in summer of 2023. Get ready to ride the wave 🌊of personalized...

What Does CRM Mean in Retail? CRM Platforms vs. Retail CRM Partners

Customer relationship management (CRM) is a versatile term used extensively in the business world. However, it doesn’t always mean the same thing from industry to industry.

3 Key Reasons You Need a Retail CRM Strategy

Is a customer relationship management (CRM) strategy necessary for every retail business? The short answer is yes! Let's look at how and why a CRM strategy can help you leverage customer data to...

First Party Data: Putting Your Customer Data First

Thanks to the rise of digital marketing and first-party data, brands all over the world are now able to identify their most loyal customers and develop customer segmentation strategies and...

Creating A Loyalty Program That Keeps Customers Engaged

If you don't already have a loyalty program, or if your program isn't generating the results you want, it's time to start thinking about your loyalty strategy. Loyalty programs are an essential part...

Prioritizing Point of Purchase Displays in Retail

Point-of purchase (POP) displays are a popular marketing tool to encourage impulse buys at the point of purchase. Learn more about POP displays and why they should be a critical piece of the puzzle...

Using Customization for Point of Purchase Displays that POP

You’re walking down the store aisle, and your eyes are suddenly drawn to a colorful display singing the praises of a product that’s right there on the shelf. You’re intrigued, and with just a moment...

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