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Loyalty Programs (5)

Loyalty is won in the least exciting places

There are countless places to focus your attention and investment when it comes to building brand loyalty. Technology providers flash the bells and whistles of their platforms, social agencies boast...

Brand Loyalty: Found in the Least Exciting Places

Connecting with your customers in a meaningful way is a difficult task — one that starts by nailing the simple things. Building a successful loyalty program is complicated, but focusing on the...

Using Customer Data Analysis to Get to Know Customers

Marketers are data-obsessed; we want to know everything we possibly can about our customers. We invade their lives to leverage some of the most personal and important information. Yet the experience...

Why the Best Customer Loyalty Programs Use Social

Loyalty is not built overnight. Programs are strategically thought out to drive up a company’s KPI’s and increase their ROI. Traditionally, program benefits usually boil down to a “spend and get”...

Here's Why Loyalty Needs to Break the Rules

Loyalty providers produce programs that are so cookie-cutter and permanently standardized that it’s nearly impossible to tailor these programs to individual brands. Marketers are following a...

Marketing Wins Big at Loyalty360 Loyalty Expo 2018

The latest in its stable of industry-defining awards, the association for customer loyalty issued the first-ever edition of the Loyalty360 Top 10 Awards, which were announced May 18 at Loyalty Expo...

Customer Loyalty is More Than Marketing, It's a Mindset

Marketers think of loyalty as a technology platform or a marketing campaign; they think it’s a demand or a lever to produce higher revenue, but it’s so much more. In its most successful iteration,...

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