Direct Mail is Back! Actually, direct mail never left. Direct mail is one of the fastest growing segments of the printing industry and the pundits who cried death to direct mail are now...

Everyone has seen them: the little credit card shaped coupon glued to the inside of a direct mail piece with an offer to purchase and save money. It has the customer ID barcode on it so the retailer...

As you know, most often the single largest cost to a direct mail piece is the postage. Often, the postage can dwarf the production costs. The most obvious way to save postage is to change the...