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CRM & Analytics (6)

How to Create a Customer Database and Unlock Actionable Insights

Data initiatives are finally finding the platform they deserve—and for good reason. Data is the foundation of every great marketing strategy and loyalty program. Yet another element is just as...

Removing Bias In Your Customer Surveys

Lately, many brands have been focusing on “voice of the customer,” or VoC, programs to generate insights, produce intelligence, and build action plans to align with their customers. VoC programs are...

Loyalty is won in the least exciting places

There are countless places to focus your attention and investment when it comes to building brand loyalty. Technology providers flash the bells and whistles of their platforms, social agencies boast...

4 Back-To-School Marketing Ideas For Customer Loyalty Programs

Back-To-School (BTS) is here and most retailers are taking a deep breath before they find their way into the dark recesses of the lead-up to the holiday season. But BTS itself is too important to...

Using Customer Data Analysis to Get to Know Customers

Marketers are data-obsessed; we want to know everything we possibly can about our customers. We invade their lives to leverage some of the most personal and important information. Yet the experience...

Avoid Analysis Paralysis with These Actionable Insights

Marketers are inundated with tools, indicators, and options for measuring campaign performance. In some sense, we’re beholden to the recent torrent of investment in analytics to prove a success and...

How to Build Customer Loyalty Through Journey Mapping and Personalization

Most marketers see data as the primary impediment to targeted marketing -- and with good reason. Data can be unwieldy, challenging to collect and even more difficult to organize across channels. ...

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