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CRM & Analytics (5)

Top 5 Financial Institution Marketing Strategies to Surpass Competition

Financial institutions are dealing with some tough competition. If you want to shake things up and stand out among your competitors, you may need some newly minted marketing strategies or may need to...

5 Open Enrollment Healthcare Strategies to Boost Member Acquisition

When open enrollment is around the corner, health insurance companies need to consider how they’ll attract new members to grow their member base. With many insurance carriers and policies to choose...

4 Healthcare Marketing Privacy Tips for HIPAA Compliance

With mass marketing in the healthcare field, it’s easy to stay compliant with the Health Insurance Portability and Accountability Act (HIPAA) because you aren’t getting personal. However, research...

Deploying Customer Data for Better Retention and Acquisition

Are you making the most of your customer data, or are you leaving this goldmine untapped? Leveraging customer data can help you acquire more customers, reactivate inactive customers, retain...

How to Earn Positive ROI from Analyzing Your Customer Database

How can you know where there are opportunities for growth if you’re not sure where you stand right now? Analyzing your customer database can reveal opportunities for implementing changes that produce...

Leverage Personalization to Better Connect with Your Members

People want to feel their health insurance providers care about their personal health, and generic, impersonal messaging won’t do much to impart that feeling. Companies in the healthcare space must...

Retail Marketing Strategies to Grow Your Customer Base in 2022

Retail has faced some serious challenges over the last few years. Make 2022 the year you shake up your marketing strategies and find effective ways to pull in new customers and re-engage inactive...

Using Customer Loyalty Software to Keep Customers Coming Back

You probably already know all too well the critical role that customer retention plays in your brand’s success. It’s not enough to attract new customers to your business—in order to be successful,...

5 Ways to Get Started with Customer Segmentation Analysis

No customer wants to feel like a brand just doesn’t get them. Customer segmentation analysis allows brands to better understand and categorize their customer base according to factors like...

So You Have a Customer Database ... Now What?

Gathering customer data is an important starting point, but it’s not enough—you have to know what to do with that data. Unfortunately, data can be messy and confusing on its own. That’s why you need...

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