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CRM & Analytics (3)

What is Loyalty Marketing?

In today's competitive business landscape, retaining customers and fostering brand loyalty is paramount to sustainable success. This is where loyalty marketing comes into play. It's a strategic...

Customer Data Privacy 101: What It Means for Your Brand

If you want to understand your customers and form strong connections with them, you need customer data. But collecting and managing that data isn’t without its challenges. When you deal with people’s...

What Does CRM Mean in Retail? CRM Platforms vs. Retail CRM Partners

Customer relationship management (CRM) is a versatile term used extensively in the business world. However, it doesn’t always mean the same thing from industry to industry.

Leveraging Customer Loyalty in Times of Economic Uncertainty

Let's explore the strategies and insights shared in a recent webinar on leveraging customer loyalty in times of economic uncertainty, by Cassie Preston, Director of Client Services and CRM at Baesman...

How Do Customers Feel About Sharing Personal Data with Brands?

Brands are collecting more personal customer data than ever before, with almost every transaction requiring customers to share at least an email address. What’s the real purpose of collecting...

Customer Analytics: Understanding the Voice of the Customer

In today's world of business, it's important to know your customer. Gathering data on their spending habits, preferences, and behaviors can help brands create effective marketing campaigns and...

3 Key Reasons You Need a Retail CRM Strategy

Is a customer relationship management (CRM) strategy necessary for every retail business? The short answer is yes! Let's look at how and why a CRM strategy can help you leverage customer data to...

How to Get Deeper Engagement with Your Direct Mail

Direct mail is known to have an impressive return on investment, but maybe you’re not seeing the results you want with your direct mail campaigns. You want to imagine your customer’s eyes lighting up...

First Party Data: Putting Your Customer Data First

Thanks to the rise of digital marketing and first-party data, brands all over the world are now able to identify their most loyal customers and develop customer segmentation strategies and...

Creating A Loyalty Program That Keeps Customers Engaged

If you don't already have a loyalty program, or if your program isn't generating the results you want, it's time to start thinking about your loyalty strategy. Loyalty programs are an essential part...

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