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CRM & Analytics (2)

The Power of the Golden Record: Personalizing Customer Journeys

In today's competitive business landscape, understanding the customer journey mapping process is crucial for marketing success. By knowing how customers interact with your brand, you can tailor your...

How to Add Direct Mail Marketing to Your Multichannel Strategy

As technology continues to advance, businesses have a growing number of channels to choose from when developing a marketing strategy. Direct mail is a powerful and highly effective marketing...

Beyond the Inbox: Create Customer Loyalty With Direct Mail Marketing

Direct mail continues to prove itself as a powerful tool to cut through the digital noise and establish a more personal connection with customers. Direct Mail marketing can play a pivotal role in...

Holiday Marketing Trends in 2023: Strategies to Elevate Your Brand

The holiday season is not just a time for festive cheer; it's also a prime opportunity for brands to boost their sales and connect with their customers. As brands gear up for a season marked by...

QR Codes: A New Kind of Call to Action in Print Marketing

When it comes to marketing strategies, staying ahead of the curve is essential to capture the attention of your audience. One innovative tool that has emerged as a powerful call to action in print...

7 Signs Your Loyalty Program May Be Due For a Revamp

In a rapidly changing world, where shopper behaviors and expectations evolve at a lightning pace, loyalty programs have to stay current to remain effective. It's not enough to set and forget your...

Discover How Seamless Multichannel Marketing Impacts Customer Retention

In today's rapidly evolving business landscape, where customer preferences and behaviors are constantly changing, achieving a competitive edge requires more than just attracting new customers....

What is Loyalty Marketing?

In today's competitive business landscape, retaining customers and fostering brand loyalty is paramount to sustainable success. This is where loyalty marketing comes into play. It's a strategic...

Customer Data Privacy 101: What It Means for Your Brand

If you want to understand your customers and form strong connections with them, you need customer data. But collecting and managing that data isn’t without its challenges. When you deal with people’s...

What Does CRM Mean in Retail? CRM Platforms vs. Retail CRM Partners

Customer relationship management (CRM) is a versatile term used extensively in the business world. However, it doesn’t always mean the same thing from industry to industry.

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