News & Insights

Baesman Insights & Marketing Wins Spot on Chief Marketer 200

COLUMBUS, OH – (December 1, 2017) – Baesman Insights & Marketing is honored to be named one of the top 200 marketing agencies of 2018 by Chief Marketer. The Chief Marketer 200 is the first-ever list...

Survive the Retail Digital Revolution with Signage Displays

The retail bubble is finally bursting. For too long, retailers have remained bloated in store footprints and overconfident in mindset. Store experiences refused innovation for decades, while...

Power of the Portable Offer – Increase your ROI

Everyone has seen them: the little credit card shaped coupon glued to the inside of a direct mail piece with an offer to purchase and save money. It has the customer ID barcode on it so the retailer...

Rethinking retail: Why big brands need to act small

The recalibration of retail has flipped the script on what’s successful in the space. In previous generations, big-box retailers could out-muscle competition, offering lower prices and more variety.

Retail Customer Loyalty and Mobile Marketing Strategies

There are two main mantras touted in retail today—mobile first and customer first. While they’ve both been used ad nauseam, both still embody the right mindset for marketers. More importantly, it’s...

UV Offset Printing - Lower Print Costs and Increased Speed

In today’s competitive marketplace, marketing leaders crave the most recent purchasing data before making a final decision on the offer, circulation or items promoted. To achieve last minute...

You’re a retailer. Why do you feel like a fulfillment company?

Most every retailer faces the same challenge of replenishing in-store marketing that never arrived in store, arrived damaged, was damaged at some later date, or just became obsolete. Sometimes...

Removing Bias In Your Customer Surveys

Lately, many brands have been focusing on “voice of the customer,” or VoC, programs to generate insights, produce intelligence, and build action plans to align with their customers. VoC programs are...

Baesman: Best in Class

Dear Friends, I am proud to share some exciting news about some awards and recognition we have received recently. Baesman Group was recently honored by Columbus CEO magazine readers who voted...

Baesman's Jeff Sopko Named Executive Of The Year By Loyalty360

COLUMBUS, OH – (November 16, 2017) – Baesman Insights & Marketing is pleased to announce that its president, Jeff Sopko, was awarded “Executive of the Year” at the Loyalty360 Customer Loyalty Awards...

Stay connected and subscribe today.