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Rethinking retail: Why big brands need to act small

The recalibration of retail has flipped the script on what’s successful in the space. In previous generations, big-box retailers could out-muscle competition, offering lower prices and more variety.

Retail Customer Loyalty and Mobile Marketing Strategies

There are two main mantras touted in retail today—mobile first and customer first. While they’ve both been used ad nauseam, both still embody the right mindset for marketers. More importantly, it’s...

UV Offset Printing - Lower Print Costs and Increased Speed

In today’s competitive marketplace, marketing leaders crave the most recent purchasing data before making a final decision on the offer, circulation or items promoted. To achieve last minute...

You’re a retailer. Why do you feel like a fulfillment company?

Most every retailer faces the same challenge of replenishing in-store marketing that never arrived in store, arrived damaged, was damaged at some later date, or just became obsolete. Sometimes...

Removing Bias In Your Customer Surveys

Lately, many brands have been focusing on “voice of the customer,” or VoC, programs to generate insights, produce intelligence, and build action plans to align with their customers. VoC programs are...

Baesman: Best in Class

Dear Friends, I am proud to share some exciting news about some awards and recognition we have received recently. Baesman Group was recently honored by Columbus CEO magazine readers who voted...

Baesman's Jeff Sopko Named Executive Of The Year By Loyalty360

COLUMBUS, OH – (November 16, 2017) – Baesman Insights & Marketing is pleased to announce that its president, Jeff Sopko, was awarded “Executive of the Year” at the Loyalty360 Customer Loyalty Awards...

Building Customer Loyalty is Easy: Do What Mom Taught You

In the current brand climate focused on revenue growth at all costs, the answer to driving customer loyalty is quite simple: Do what mom taught you. Or in other words: Just do the right thing. ...

Understanding Point of Display for Customer Loyalty Services

Until the advent of high quality digital printing, print buyers really had no choice but to print their short runs on an offset press. Even for a few hundred copies, printers had to make plates, set...

Customer Loyalty Programs Need Partners, Not Providers

Brands using high-priced platforms often find that the provider lacks know-how to drive the required shifts in shopping behavior or sales. What they need is a partner experienced in loyalty...

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