I'd like some more information
I'm ready to meet with someone

Brand Loyalists vs. Brand Loyalty

By now, many retailers have included brand loyalty into their marketing mix. Today’s retailers develop programs that not only acquire, retain, and reactivate consumers, they go a step further to...

Direct Mail Gets Personal at Baesman with New Printing Technology

HILLIARD, Ohio – Today, Baesman announced an evolution to the nearly 70-year-old brand and a new capability to their marketing services offerings. The updated brand includes the new tagline “We...

Saving Retail with Customer Loyalty Programs

Retail has some troubling storms brewing for the future.

Print Production Capacity Doubles with New Komori Printing Press

Baesman Group has partnered with Komori America Corporation to add a brand new tool to its printing arsenal: the Komori eight-color Lithrone G40 perfector press (GL840P) with H-UV. This new Komori...

Stop Paying So Much For Your Direct Mail Solutions

Forever most marketers and mailing service providers have been spending $.01 - $.03 per piece too much for their postcard postage and don’t even know it. With proper planning and the right partner,...

Direct Mail is Back!

Direct Mail is Back! Actually, direct mail never left. Direct mail is one of the fastest growing segments of the printing industry and the pundits who cried death to direct mail are now...

Baesman Insights & Marketing Adds New Talent To Expanding Team

Baesman Insights & Marketing has added three new members to its growing team. Becca Logan and Katie Huesman join the agency as Account Managers, and Tara Menon joins as a Senior Data Analyst. Logan,...

The Do's & Don'ts of Loyalty Marketing

There’s never been more pressure on loyalty marketers than there is now, when brands struggle in a challenging market and clash with the new realities of retail. Many CMO’s and CEO’s are looking to...

How to Create a Customer Database and Unlock Actionable Insights

Data initiatives are finally finding the platform they deserve—and for good reason. Data is the foundation of every great marketing strategy and loyalty program. Yet another element is just as...

Is your data safe with your printer?

Yahoo, Equifax, Anthem, Ebay, Target, JP Morgan, Home Depot, Adobe, the CIA, and Hillary Clinton’s emails. What do they all have in common? In the last 4 years, their infrastructures were breached...

Stay connected and subscribe today.