News & Insights

So You Have a Customer Database ... Now What?

Gathering customer data is an important starting point, but it’s not enough—you have to know what to do with that data. Unfortunately, data can be messy and confusing on its own. That’s why you need...

Variable Data Printing to Personalize Direct Mail Services

The age of personalization is here, and marketers are learning how they can leverage data to form more meaningful connections with each individual member of their target audience. Customers are bored...

5 Ways Direct Mail Marketing Is Still Effective

Chances are you’ve increased your company’s digital marketing efforts in recent years, but this doesn’t mean you should leave all traditional marketing tactics behind.

Fulfillment Distribution Center Solutions for Your Business

Fulfillment is a crucial piece of the puzzle for businesses in a wide variety of industries. Whether you’re storing and shipping point-of-purchase signage to your retailers or kit packing and...

4 Steps to Implementing an Effective Direct Mail Marketing Strategy

Although digital marketing channels have taken on increasing importance for many companies, direct mail can still play an important role in your marketing strategy. Direct mail has long been—and...

5 Reasons Customer Loyalty Programs Are Essential in Retail

Retailers understand the challenges that come with attracting and ultimately retaining customers—especially in today’s competitive climate. That’s why customer loyalty programs are as crucial as ever...

4 Reasons You Should Invest in a Web to Print Partner

B2C retailers, franchises, financial institutions, healthcare, and other industries understand it's important to reach customers frequently with personalized messaging and materials that are...

Brand Loyalists vs. Brand Loyalty

By now, many retailers have included brand loyalty into their marketing mix. Today’s retailers develop programs that not only acquire, retain, and reactivate consumers, they go a step further to...

Direct Mail Gets Personal at Baesman with New Printing Technology

HILLIARD, Ohio – Today, Baesman announced an evolution to the nearly 70-year-old brand and a new capability to their marketing services offerings. The updated brand includes the new tagline “We...

Saving Retail with Customer Loyalty Programs

Retail has some troubling storms brewing for the future.

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