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4 Steps to Implementing an Effective Direct Mail Marketing Strategy

Although digital marketing channels have taken on increasing importance for many companies, direct mail can still play an important role in your marketing strategy. Direct mail has long been—and...

5 Reasons Customer Loyalty Programs Are Essential in Retail

Retailers understand the challenges that come with attracting and ultimately retaining customers—especially in today’s competitive climate. That’s why customer loyalty programs are as crucial as ever...

4 Reasons You Should Invest in a Web to Print Partner

B2C retailers, franchises, financial institutions, healthcare, and other industries understand it's important to reach customers frequently with personalized messaging and materials that are...

Brand Loyalists vs. Brand Loyalty

By now, many retailers have included brand loyalty into their marketing mix. Today’s retailers develop programs that not only acquire, retain, and reactivate consumers, they go a step further to...

Direct Mail Gets Personal at Baesman with New Printing Technology

HILLIARD, Ohio – Today, Baesman announced an evolution to the nearly 70-year-old brand and a new capability to their marketing services offerings. The updated brand includes the new tagline “We...

Saving Retail with Customer Loyalty Programs

Retail has some troubling storms brewing for the future.

Print Production Capacity Doubles with New Komori Printing Press

Baesman Group has partnered with Komori America Corporation to add a brand new tool to its printing arsenal: the Komori eight-color Lithrone G40 perfector press (GL840P) with H-UV. This new Komori...

Stop Paying So Much For Your Direct Mail Solutions

Forever most marketers and mailing service providers have been spending $.01 - $.03 per piece too much for their postcard postage and don’t even know it. With proper planning and the right partner,...

Direct Mail is Back!

Direct Mail is Back! Actually, direct mail never left. Direct mail is one of the fastest growing segments of the printing industry and the pundits who cried death to direct mail are now...

Baesman Insights & Marketing Adds New Talent To Expanding Team

Baesman Insights & Marketing has added three new members to its growing team. Becca Logan and Katie Huesman join the agency as Account Managers, and Tara Menon joins as a Senior Data Analyst. Logan,...

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