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If you’re not taking advantage of web-to-print, you may not even know what you’re missing. This modern approach brings a new level of convenience and accuracy to your printing. Let’s dive into web-to-print software and explain how your business could leverage this innovative technology.
Web-to-print is a comprehensive and centralized solution for the on-demand ordering and printing of custom-branded materials.
Software is part of what enables a web-to-print solution, along with the work of a dedicated web-to-print provider. With software, your team, and your partner working together, web-to-print can provide:
Nearly any brand in any industry can benefit from a web-to-print software! Web-to-print is especially useful for brands with multiple locations and teams that all need to order customized marketing collateral that is still aligned with the brand.
Let’s look at a few examples of how web-to-print can be useful across a variety of industries. The applications are endless!
In-store retail sales have surpassed pre-pandemic levels, making now a great time for retailers to focus on their in-store displays. Retailers with multiple locations across their region, state, or country need to ensure they get marketing collateral customized for each location.
Through a Web-to-print portal store managers or regional leads can order exactly what they need, personalized for their location, whether that’s POP signage, coupons, or other assets. The system also ensures that all materials stay on-brand, so you never compromise the integrity and consistency of your brand image.
Restaurants can use web-to-print to order menus, tabletop signs, and other materials that are accurate to their location. For example, you may find that certain menu items perform well at one location but not in another and adjust your menus accordingly. There’s no need to settle for a generic menu across locations when restaurants can easily have menus printed with the exact items they offer.
Web-to-print enable financial institutions to order personalized signage for different branches or personalized direct mail for their customers. For instance, a few different branch locations may need to order direct mail to promote an upcoming seminar on mortgages for first-time home buyers. These mailers should include details on the place and time of the seminar, customized for each regional target audience.
Health insurance companies can take advantage of web-to-print software to create personalized business cards and signs for different agents and locations. Why allow different individuals or teams to create their own materials when you can streamline the process centrally and ensure consistency in the look and feel across materials and locations?
Health insurance companies can also work with a partner like Baesman, who can navigate HIPAA and other privacy concerns to create personalized and compliant direct mail and envelopes.
Nonprofit organizations can use a web-to-print software in a variety of ways. One example is creating promotional items like stationary or mailing labels for their supporters. Web-to-print makes it easy to personalize these items and have them shipped to your facility for distribution or shipped directly to donors.
Table tents, yard signs, and more can all be customized through a web-to-print software, which is great news for political organizations and campaigns. For example, why not include different iterations of your sign for various groups that support your candidate or cause?
“[City name] moms support a better future for our schools. Vote ‘yes’ on [levy]!” can be more engaging than a generic “vote yes” sign.
For a statewide or national cause, you can allow local chapters of your party or campaign to order signs customized for their location right through your centralized web-to-print portal.
Any franchised business can benefit greatly from a web-to-print software. Web-to-print offers the best of both worlds, decentralizing the work of creating printed materials by allowing different franchisees to order what they need and have it shipped directly to them, while also providing the brand control and convenience of an online ordering platform.
Web-to-print can help companies of all kinds get the printed materials they need in a more convenient and customized way. Learn more by downloading our eBook, The Ultimate Web-to-Print Guide: Everything You Need to Know to Personalize Your Marketing!