Direct mail is an ideal marketing strategy to improve client acquisition, reactivate customers who haven't purchased from you in a while, or even attract new employees for your recruiting efforts. We all know the heart of a successful direct mail campaign is a great mailing list. But did you know that a knowledgeable direct mail partner can increase your customer acquisition efforts by securing lists of the customers or potential candidates you want? With a little help, it's easy to target your ideal audience and obtain the best results possible out of your campaign.
One of the many advantages of securing the right list is a much higher response rate, and, in turn, an increased ROI. When you rent a mailing list for your campaign, a strategic partner can help you identify the perfect audience for your message based on demographic and behavioral information such as age, gender, income, zip code radius, and even past purchase history.
Your audience should be in line with the marketing objectives you set for each specific mailing. To guarantee your list is personalized to your brand’s needs, you’ll want to find a partner who is list agnostic and can find the right audience based on your goals. They should also be able to analyze your campaign post-deployment using strong data analysis, advise on performance metrics, and suggest future optimizations.
We help you find the right list for your brand, depending on your needs and goals. Brands then rent this list for a one-time direct mailing and fee. Lists can be compiled from demographic information to publication subscriptions, fundraising participation, and even other competitor brands from which you want to capture a market share. A strategic mailing partner, like Baesman, can obtain that list for you due to our relationships within the marketing industry. We'll help you understand what lists perform best for your strategy and what segments you should be targeting.
After we’ve identified your perfect list and you’re ready to kick start your campaign, we'll help you put your design and strategy into motion. For instance, our experienced account team will plan and strategize with your design team, and even take care of the analytics after your direct mail campaign deploys. You'll receive a full report with data and insights like customer response rate and average dollar spent. For an accurate and complete insight and analytics report, we suggest including a promotion code in your direct mail piece. This gives you the ability to better track response rates. If there’s no code, we can hand count and matchback results based on returned cards, coupons, and more. There are numerous ways to tie sales back to your direct mail campaign, providing a more accurate ROI, and positioning your brand for successful direct mailings.
Overall, Direct mail with an acquired list is a great way to boost your marketing campaigns, it increases the chances of your message being read by a broader audience, and it’s affordable, fast, and a perfect complement to your digital marketing.
As we head into 2022, it's a great time to start a new customer acquisition strategy. As far as timing, you can generally expect to start your direct mail campaign to launch approximately 6 weeks after we receive approval on the lists and creative.
Would you like to learn more about how we can help you find the perfect list for your direct mail campaign? Let’s talk!