News & Insights

How to Use Email Marketing to Boost Customer Engagement

Email marketing remains important for marketers in today's digital world. It allows them to connect with their audience in a meaningful way. Email marketing continues to offer unparalleled...

Direct Mail Delivered: Marketing Postage Savings in 2024 & Beyond

In the world of marketing, postage is often an overlooked aspect of the process. However, the way you handle postage can have a significant impact on the efficiency and success of your marketing...

How to Create Customer Profiles for More Personalized Marketing

Are you struggling to connect with your target audience on a personal level? In today's marketing landscape, personalization is no longer just a buzzword—it's a necessity. According to recent...

The Psychology Behind Customer Retention And Loyalty

Customer acquisition costs are soaring, and businesses are increasingly turning their focus towards retaining existing customers. Studies reveal that acquiring a new customer can be anywhere from...

Leveraging Gmail's Promotion Tab for Email Marketing Success

Email marketing is a powerful tool for businesses to engage with their audience and drive conversions.

Transforming Healthcare Loyalty With Healthcare Rewards Programs

In today's healthcare industry, it's crucial for providers to keep patients happy to keep them coming back and attract new ones. As healthcare services continue to evolve, providers are turning to...

Understanding USPS Informed Delivery: A Complete Guide

In the hustle and bustle of today's saturated advertising landscape, making your brand stand out is no small feat. However, a strategically executed omnichannel campaign has the potential to...

Engaging Customer Experience with Loyalty Programs and Customer Analytics

Creating an engaging customer experience is no longer a luxury—it's a necessity, especially in the retail industry. As businesses strive to stand out in a crowded market, understanding and...

The Power of the Golden Record: Personalizing Customer Journeys

In today's competitive business landscape, understanding the customer journey mapping process is crucial for marketing success. By knowing how customers interact with your brand, you can tailor your...

How To Improve Direct Mail Marketing Results

Are you looking to elevate your direct mail marketing results and take your campaign to new heights? Perhaps you're launching a direct mail initiative and seeking ways to ensure its success, or maybe...

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