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The Do's & Don'ts of Loyalty Marketing

There’s never been more pressure on loyalty marketers than there is now, when brands struggle in a challenging market and clash with the new realities of retail. Many CMO’s and CEO’s are looking to...

How to Create a Customer Database and Unlock Actionable Insights

Data initiatives are finally finding the platform they deserve—and for good reason. Data is the foundation of every great marketing strategy and loyalty program. Yet another element is just as...

Is your data safe with your printer?

Yahoo, Equifax, Anthem, Ebay, Target, JP Morgan, Home Depot, Adobe, the CIA, and Hillary Clinton’s emails. What do they all have in common? In the last 4 years, their infrastructures were breached...

Baesman Insights & Marketing Wins Spot on Chief Marketer 200

COLUMBUS, OH – (December 1, 2017) – Baesman Insights & Marketing is honored to be named one of the top 200 marketing agencies of 2018 by Chief Marketer. The Chief Marketer 200 is the first-ever list...

Survive the Retail Digital Revolution with Signage Displays

The retail bubble is finally bursting. For too long, retailers have remained bloated in store footprints and overconfident in mindset. Store experiences refused innovation for decades, while...

Power of the Portable Offer – Increase your ROI

Everyone has seen them: the little credit card shaped coupon glued to the inside of a direct mail piece with an offer to purchase and save money. It has the customer ID barcode on it so the retailer...

Rethinking retail: Why big brands need to act small

The recalibration of retail has flipped the script on what’s successful in the space. In previous generations, big-box retailers could out-muscle competition, offering lower prices and more variety.

Retail Customer Loyalty and Mobile Marketing Strategies

There are two main mantras touted in retail today—mobile first and customer first. While they’ve both been used ad nauseam, both still embody the right mindset for marketers. More importantly, it’s...

UV Offset Printing - Lower Print Costs and Increased Speed

In today’s competitive marketplace, marketing leaders crave the most recent purchasing data before making a final decision on the offer, circulation or items promoted. To achieve last minute...

You’re a retailer. Why do you feel like a fulfillment company?

Most every retailer faces the same challenge of replenishing in-store marketing that never arrived in store, arrived damaged, was damaged at some later date, or just became obsolete. Sometimes...

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