Baesman Group, a nationally recognized provider of direct-to-customer marketing strategy and multi-channel execution is seeking an experienced Business Development Leader to grow our Customer Engagement and Strategy services. These services include D2C marketing strategy, data analytics, email, SMS, and direct mail execution for mid-size retailers.
The Director, Business Development is responsible for acquiring new clients, building strong relationships, and strategically positioning the company in the market. This role requires a combination of strategic thinking, interpersonal skills, and a strong creative ability to secure new meetings from C-suite to procurement. This is the perfect role for someone with prior agency sales experience and who wants to grow into a sales leader. The services you will be selling are customer engagement strategy and planning, loyalty programs, customer acquisition & nurturing, analysis & reporting, database hosting & management along with direct mail, email, and SMS. Ideally, this role would work out of our Columbus, OH office however remote or hybrid would be considered.