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Goals

  • Integrate customer data into SAS environment
  • Analyze customer spending behavior and produce actionable insights
  • Align corporate and franchise email and direct mail programs
  • Generate timely analytics and campaign reporting
  • Establish program KPIs and seasonal adjustment strategies
  • Grow customer database

200% lift in response rates
in just one campaign with Baesman

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Baesman email strategy and execution drove a 23% increase in online booking

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A Clean Sweep

Baesman refreshed Stanley Steemer’s approach to direct to consumer marketing.

Stanley Steemer had no problem deploying multiple campaigns per year, but they lacked the ability to analyze the metrics necessary to gauge performance.

With a partnership in place, Stanley Steemer asked Baesman to develop a concise, organized CRM strategy and execution plan that suited their unique needs regarding each branch and franchise locations’ specific goals, budgets, and capabilities. We started by upgrading and streamlining the Stanley Steemer customer database. Baesman then produced a profile analysis that illustrated a clear view of the customer and key opportunities in the purchasing lifecycle. After this, key insights were leveraged to roll out a strategic email and direct mail marketing plan. The initial result? A remarkable 200% increase in response rates in just one direct mail campaign and a 23% lift in online bookings.

Today, Stanley Steemer has a much better understanding of what works, what doesn’t, and how much return they get on each marketing spend.

"We partnered with Baesman a little over a year ago. They provide Stanley Steemer with Database Management, Analytics, Email Marketing and Direct Mail Services. They are truly reliable and trusted partners. We can always count on them to provide effective, highly-targeted and cost-effective marketing strategies that have consistently outperformed our previous programs. The Baesman team always puts our best interests first, and we’ve seen a tremendous amount of growth and customer engagement in our CRM program since we started working with them."

Justin Bates, President
Stanley Steemer