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Goals

  • Create a more engaging and effective customer loyalty program
  • Provide a seamless experience for loyalty members across all channels
  • Develop member-specific campaign strategies
  • Increase loyalty enrollment
  • Improve customer engagement and redemption
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Beginning in 2011 Shoe Carnival's loyalty program has doubled in size each year

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Shoe perks members accounted
for 43% of sales in 2014

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Shoe perks members spend
29% more than nonmembers

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That’s how many members Shoe Carnival’s loyalty program gained within 3 years of working with Baesman.

Active buyers increased
0%
in 1 year

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Shoe Carnival's email file grew 273% in one year.

The Perfect Fit.

Shoe Carnival partnered with Baesman to give their loyalty program a complete refresh.

Shoe Carnival is one of the country’s largest footwear chains with over 404 stores across 33 states and Puerto Rico. Along with the brand’s strong brick and mortar presence, shoecarnival.com serves as a shopping destination for shoe fans throughout the United States.

Shoe Carnival wanted to capitalize on its brand presence and increase the popularity of its Shoe Perks loyalty program. Increased enrollment, improved customer engagement, and a seamless multi-channel member experience became top priorities. From strategy to execution, Baesman overhauled the Shoe Perks member database, revamped the program’s benefits, and established an online portal where members can access their account information.

Since the partnership’s inception, the Shoe Perks program has exploded to more than 6.1 million members. In one big year alone, active buyers increased 138% and the program’s email file grew by more than 270%. And all that growth has resulted in sales: Shoe Perks members typically spend nearly 30% more than non-members.