Get in touch

Customer Insights & Analytics

We have a lot of SAS.

AND WE KNOW HOW TO USE IT.

A far better understanding of your customers — that’s what this is all about. Baesman puts powerful business intelligence tools in the hands of experienced analysts to reveal opportunities, sharpen marketing strategies, and improve your ROI.

Customer Profile Analysis

GET TO KNOW YOUR CUSTOMERS.

Say goodbye to guesswork. We combine customer data and transactional purchase behavior to paint a more accurate picture of your customer’s journey. When combined with demographics, social influencer data, and promotional analysis, the strategic possibilities are endless.

Shops

3.7 Times

Annually

Lives within

5 miles

of a store

Shops
All Channels

Email Profile Analysis

THE WHO, WHAT, WHERE, WHEN, AND WHY OF SENDING EMAIL.

Respect the inbox. You’ve been invited in there — make sure you’re sending customers something they want. We study their online behavior and help you craft campaigns worthy of their time. All of which leads to higher open and response rates, improved deliverability, and conversion.

0

Emails opened

Seasonal Planning & Optimization

DISCOVER THE POWER OF THE CALENDAR.

There’s opportunity in every season and holiday. But understanding the delicate balance of timing, branded communication versus promotional offers, and frequency of touches…that’s where things get tricky. We use this cornerstone of retail planning to create precisely targeted campaigns that promote customer engagement and response all year long.

Q 1 RESPONSIVE EMAIL TEST Q 2 DEPLOY CAMPAIGN ONGOING CADENCE TESTING Q 3 LOYALTY CARD BULK RE-ORDER Q 4 BLACK FRIDAY PROMOTION EMAIL DIRECT MAIL CATALOG SPECIALTY LOYALTY ANALYTICS

Customer Acquisition Strategy

BECOME AN IRRESISTABLE FORCE.

Chances are good that customer acquisition is at the center of your core marketing strategy. Our proprietary approach combines tactics that lower campaign risk and drive more predictable results. So more customers join you, and stay with you.

Social Analytics

UNDERSTAND YOUR BRAND’S SOCIAL AUDIENCES.

Lots of people love your brand — and talk it up online. Our ReadyPulse technology and proprietary algorithms help identify your brand’s priority influencers, surface their most valuable social content, and understand the connections with existing customers. Then we integrate it with your e-commerce platforms to create new and compelling shopping experiences.