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Goals

  • Drive direct to consumer growth
  • Unify customer data
  • Cultivate a better view of the customer
  • Acquire new customers
0%

lift in new customer revenue

0%

increase in POS data capture

0%

of sales attributed to reactivated lapsed buyers

Mastering Their Craft

Rag & Bone launched DTC to complement their wholesale strategy and build brand image.

Baesman tackled the hurdles of launching a DTC business, starting with a CRM program designed to database customers through omnichannel strategies to understand consumer path to purchase.

In addition, Rag & Bone wanted to understand their customer’s behavior. Baesman produced a customer profile, providing a comprehensive transactional analysis of Rag & Bone’s consumer.

Rag & Bone’s customer profile was the foundation driving increased sales, new customers and reactivating lapsed customers through direct mail.

The result was a 15% campaign lift in customer acquisition with a 50% increase in customer data capture.