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Goals

  • Drive customer purchase frequency
  • Increase customer retention and program enrollment
  • Improve brand engagement across channels

Partnering with an American Icon

AG Rewards activates top customers.

American Girl is one of the nation’s most iconic brands with a passionate following of moms and daughters that spans generations. American Girl partnered with Baesman to create a loyalty program that matched their customer’s passion and engagement through unique experiences and hard benefits.
The Baesman team performed an in-depth analysis focusing on data-driven customer behavior, personalization, and financial viability. The program delivered the incremental gains, engagement and acquisition the American Girl team desired across multiple channels.

In fact, the program delivered 20% of its year 1 enrollment in the first month.