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Insights & Marketing

Understanding your customer holds hidden power.

There’s never been more customer data to work with, and less understanding of what it’s saying. But good news: we speak this language. As an agency of former brand-side marketers, strategists, data analysts, and technologists, we see connections in the data that others miss. We capture, organize, and study behaviors to give you a more insightful understanding of your customer—and this leads to winning strategies, highly responsive campaigns, and increased profit.

Additional Services

Our Team

Our people know the essentials of customer marketing — strategy and planning, campaign execution, and analysis — better than anyone.

  • Jeff Sopko

    President of Insights & Marketing

    Jeff leads a team of smart, ambitious people who continually develop winning ideas. With over 20 years of experience in consulting and technology, he is known for building and scaling high-performing teams.

  • Kim Welther

    Vice President

    As VP of Marketing Strategy, Kim leads Baesman's loyalty, data and strategic initiatives. She is tasked with driving client growth, customer acquisition and creating data-driven retention strategies.

    Before joining the Baesman team, Kim spent more than a decade at Victoria's Secret in Direct-To-Consumer campaign strategy and analysis. She built profitable customer acquisition and retention strategies from data-driven analysis.

  • John Geiger

    Director, Client Services

    John brings more than a decade of top-tier retail practice in customer acquisition, retention and insights to Baesman. John’s role at Baesman focuses on advanced marketing analysis and strategic customer insights. Prior to joining the Insights team, John produced CRM and loyalty campaigns for Victoria’s Secret focused on driving new customers, retention and financial modeling. John has a B.S. in marketing from The Ohio State University.
  • Morgan Conklin

    Director, Business Development

    Morgan drives Baesman’s growth by consulting with brands to identify how our experts can build ROI and attain marketing objectives.
    She has more than 10 years in the retail industry with brands such as Nike and Ralph Lauren.
    Morgan received a B.A. from the University of Central Florida and her Juris Doctor from the University of Florida.

  • Susan Stein

    Director, Data Analytics

    Having spent over a decade as an analyst with Victoria’s Secret Direct and consulting giant BearingPoint, Susan brings a wealth of experience to the team. She proudly balances managing client accounts and in-depth analysis at work with being the mother of 3 children.

  • Evan Magliocca

    Brand Marketing Manager

    Evan leads Baesman’s brand direction, content strategy, communications and product partnerships.
    Previously, Evan served as a digital strategist for Abercrombie & Fitch Co., where he managed site marketing, seasonal planning and digital initiatives for the A&F brands.
    Evan graduated from Ohio University with a B.S. in Journalism and a specialization in public relations.

  • Erika Richards

    Account Manager, Email & Digital

    Erika specializes in producing long-term consumer-engagement strategies through loyalty programs and lifecycle email campaigns. Previously, Erika managed email marketing for Bath & Body Works where she developed a deep understanding of KPI development and its integration into campaign goals.

  • Jeremy Groves

    Senior Email & Digital Specialist

    Jeremy knew that graphic design was his passion long before he graduated from the Columbus College of Art and Design. Now he gets to use a variety of mediums to help clients bring their projects to life across all marketing channels. Jeremy produces both digital and print design with a specialty in direct-to-consumer strategy and execution. Outside of work, Jeremy loves bicycling, music, and art.

  • Andy Sorenson

    Account Manager, Email Services

    Andy specializes in email account services from strategic planning to segmentation and analysis. Previously, Andy was a Marketing Specialist for Lands’ End focused on clicks to bricks program management and direct digital marketing. Andy received his B.A. as a marketing major from the University of Wisconsin-Whitewater
  • Liz Porter

    Client Account Manager

    Liz analyzes and executes direct mail campaigns focused on incremental returns. She has comprehensive experience with direct-mail segmentation and testing, as well as logistics to master in-home delivery dates. Liz loves shopping and running her own photography business when she’s not in the office.

  • Jay Myser

    Email Marketing Specialist

    Jay is responsible for full-service email execution for our clients. He brings email strategies to life through design and coding. Jay also performs web site coding and supports the database team with data management. Jay has always been interested in illustration which is one of his favorite hobbies.
  • Rachita Saboo

    Marketing Analyst

    Rachita provides marketing and financial insights helping clients achieve successful marketing initiatives through an enterprise-level view of their customer.
    Rachita previously supported numerous brands in India to identify profitability and customer analytics.
    She is a graduate of the University of Mumbai. She also earned her Master’s in marketing and communication from the Rochester Institute of Technology.

  • Sveta Eremenko

    Graphic Designer

    Sveta is a graphic designer, illustrator and photographer with a degree from the Columbus College of Art & Design. Her experience ranges across digital and print mediums to offer dynamic services to clients. Her passion for art and design stands out, she's also the best hand-drawn illustrator we've ever seen.

  • Chris Davis

    Data Analytics & Insights

    While studying at Ohio State University, Chris had a knack for deciphering anthropological data. His background in forensic anthropology and actuarial science led to a career as a marketing analyst for some of the largest retail brands, and now he brings his skills to Baesman. One of his proudest accomplishments is developing the first Comprehensive Customer Profile Analysis for Baesman’s Insights & Marketing division.

  • Jeff Sopko

    Jeff Sopko

    President of Insights & Marketing

    Jeff leads a team of smart, ambitious people who continually develop winning ideas. With over 20 years of experience in consulting and technology, he is known for building and scaling high-performing teams.

  • Kim Welther

    Kim Welther

    Vice President

    As VP of Marketing Strategy, Kim leads Baesman's loyalty, data and strategic initiatives. She is tasked with driving client growth, customer acquisition and creating data-driven retention strategies.

    Before joining the Baesman team, Kim spent more than a decade at Victoria's Secret in Direct-To-Consumer campaign strategy and analysis. She built profitable customer acquisition and retention strategies from data-driven analysis.

  • John Geiger

    John Geiger

    Director, Client Services

    John brings more than a decade of top-tier retail practice in customer acquisition, retention and insights to Baesman. John’s role at Baesman focuses on advanced marketing analysis and strategic customer insights. Prior to joining the Insights team, John produced CRM and loyalty campaigns for Victoria’s Secret focused on driving new customers, retention and financial modeling. John has a B.S. in marketing from The Ohio State University.
  • Morgan Conklin

    Morgan Conklin

    Director, Business Development

    Morgan drives Baesman’s growth by consulting with brands to identify how our experts can build ROI and attain marketing objectives.
    She has more than 10 years in the retail industry with brands such as Nike and Ralph Lauren.
    Morgan received a B.A. from the University of Central Florida and her Juris Doctor from the University of Florida.

  • Susan Stein

    Susan Stein

    Director, Data Analytics

    Having spent over a decade as an analyst with Victoria’s Secret Direct and consulting giant BearingPoint, Susan brings a wealth of experience to the team. She proudly balances managing client accounts and in-depth analysis at work with being the mother of 3 children.

  • Evan Magliocca

    Evan Magliocca

    Brand Marketing Manager

    Evan leads Baesman’s brand direction, content strategy, communications and product partnerships.
    Previously, Evan served as a digital strategist for Abercrombie & Fitch Co., where he managed site marketing, seasonal planning and digital initiatives for the A&F brands.
    Evan graduated from Ohio University with a B.S. in Journalism and a specialization in public relations.

  • Erika Richards

    Erika Richards

    Account Manager, Email & Digital

    Erika specializes in producing long-term consumer-engagement strategies through loyalty programs and lifecycle email campaigns. Previously, Erika managed email marketing for Bath & Body Works where she developed a deep understanding of KPI development and its integration into campaign goals.

  • Jeremy Groves

    Jeremy Groves

    Senior Email & Digital Specialist

    Jeremy knew that graphic design was his passion long before he graduated from the Columbus College of Art and Design. Now he gets to use a variety of mediums to help clients bring their projects to life across all marketing channels. Jeremy produces both digital and print design with a specialty in direct-to-consumer strategy and execution. Outside of work, Jeremy loves bicycling, music, and art.

  • Andy Sorenson

    Andy Sorenson

    Account Manager, Email Services

    Andy specializes in email account services from strategic planning to segmentation and analysis. Previously, Andy was a Marketing Specialist for Lands’ End focused on clicks to bricks program management and direct digital marketing. Andy received his B.A. as a marketing major from the University of Wisconsin-Whitewater
  • Liz Porter

    Liz Porter

    Client Account Manager

    Liz analyzes and executes direct mail campaigns focused on incremental returns. She has comprehensive experience with direct-mail segmentation and testing, as well as logistics to master in-home delivery dates. Liz loves shopping and running her own photography business when she’s not in the office.

  • Jay Myser

    Jay Myser

    Email Marketing Specialist

    Jay is responsible for full-service email execution for our clients. He brings email strategies to life through design and coding. Jay also performs web site coding and supports the database team with data management. Jay has always been interested in illustration which is one of his favorite hobbies.
  • Rachita Saboo

    Rachita Saboo

    Marketing Analyst

    Rachita provides marketing and financial insights helping clients achieve successful marketing initiatives through an enterprise-level view of their customer.
    Rachita previously supported numerous brands in India to identify profitability and customer analytics.
    She is a graduate of the University of Mumbai. She also earned her Master’s in marketing and communication from the Rochester Institute of Technology.

  • Sveta Eremenko

    Sveta Eremenko

    Graphic Designer

    Sveta is a graphic designer, illustrator and photographer with a degree from the Columbus College of Art & Design. Her experience ranges across digital and print mediums to offer dynamic services to clients. Her passion for art and design stands out, she's also the best hand-drawn illustrator we've ever seen.

  • Chris Davis

    Chris Davis

    Data Analytics & Insights

    While studying at Ohio State University, Chris had a knack for deciphering anthropological data. His background in forensic anthropology and actuarial science led to a career as a marketing analyst for some of the largest retail brands, and now he brings his skills to Baesman. One of his proudest accomplishments is developing the first Comprehensive Customer Profile Analysis for Baesman’s Insights & Marketing division.

Our Space

This is where we geek out.

An open environment designed for ideation, serious number crunching, campaign monitoring, and collaboration.

Career Opportunities

20% of year one enrollment within the first month

Full case study

Increased active buyers 138% in the first year of its new loyalty program.

Full case study

Drove customer acquisition 15% above plan thanks to better data.

Full case study

Customer acquisition rose 15% with a 50% increase in customer data capture

Full case study

Baesman email strategy and execution drove a 23% increase in online booking.

Full case study