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Customer Insights & Analytics

We See Connections in Data That Others Miss.

Capture & Manage Data

Customer data is a messy business. It’s usually scattered across channels, systems, and warehouses — unaligned and ineffective. Our data specialists break down those silos and connect the information so it’s clean, organized and actionable. Then the fun begins – creating new strategies based on all it reveals.

Data Services Outcomes

Data Hygiene
Data Management
Data Organization
Data Validation
Database Hosting
Cross-Channel Platform
API Development
Spends
$87 per
transaction
Buys jeans
3X per year
Shops
In Stores
& Online
Purchases
3 items per
transaction

Customer Profile

Baesman customer profiles are the key to creating a holistic portrait of your customer’s interactions and shopping behaviors.

Data analysis pinpoints how customers interact with your brand, so you can respond with programs that are relevant, and targeted.

Each transaction tells a story; we help you listen and understand.

Customer Profile Outcomes

Channel Breakdown
Acquisition & Retention
Model Building
Competitive Benchmarks
Customer Segmentation
File Health
KPI Development
Marketing Program Development

Customer Insights

Strategies are only as good as the insights they’re built upon.

Through our exploration of your customer’s transactional behavior, we develop actionable intelligence based on your unique objectives, needs and customer health. We give you measurable insights that drive profitable campaigns.

Our fact-based approach will change the way you think about marketing.

Campaign Opportunities

Best Customer Analysis
Acquisition & Retention Strategy
Promotion Testing Strategy
Contact Cadence
Lapsed Customer Programs
Lifecycle Planning
0% 18% increase in transaction frequency
0% 24% increase in average order value

0%

15% customer migration to high value segment

0%

20% reduction in lapsed buyers
Baesman email strategy and execution drove a 23% increase in online booking.
Download the CaseStudy

GOALS

  • Integrate customer data into SAS environment
  • Analyze customer spending behavior and produce actionable insights
  • Align corporate and franchise email and direct mail programs
  • Generate timely analytics and campaign reporting
  • Establish program KPIs and seasonal adjustment strategies
  • Grow customer database

Services Used

  • Direct Mail
  • Email Services
  • Measurement & ROI
  • Customer Database Management

Download the Full Case Study