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Building Loyalty is Easy: Do What Mom Taught You

In the current brand climate focused on revenue growth at all costs, the answer to driving customer loyalty is quite simple: Do what mom taught you. Or in other words: Just do the right thing. Across all industries from retail to airline, and CPG to hospitality, each has fallen a long way away from understanding that the customer is king. It’s not the brand that controls each dollar; it’s the customer. The good news is that marketers love to get together and throw around the term “customer centricity,” which is actually much-needed in today’s market.

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UV Offset: Quality, Speed and Price

In today’s competitive marketplace, marketing leaders crave the most recent purchasing data before making a final decision on the offer, circulation or items promoted. To achieve last minute decisions and still be in market on time, marketers need a print vendor that can shorten the production time and increase the speed to market for direct mail and other promotional materials. While there are many levers to pull that can influence speed, few are as game changing as Komori’s new 8 color UV perfecting press.

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Loyalty: A Source Of Certainty In Uncertain Times

The retail world is rarely stable. We’ve seen high highs and low lows, but lately there seems to be more cause for concern. Some well-known brands have simply disappeared, whether that means filing for bankruptcy or erasing any brick-and-mortar footprint, as we’ve seen recently with HHGregg and The Limited. Other retail brands are working to find a new equilibrium, but it’ll be a bumpy road to get there. Could loyalty programs be the key we need to navigate this uncertain retail climate?

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The Retail Reckoning: How to Survive the Digital Revolution

The retail bubble is finally bursting. For too long, retailers have remained bloated in store footprints and overconfident in mindset. Store experiences refused innovation for decades, while merchants ripped every dollar they could out of product. Yet somehow, we found a way to pack more product into our over-sized stores. Finally, retail is experiencing the reckoning it has deserved for some time.

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First class postcards: Marketers paying too much.

Forever most marketers and mailing service providers have been spending $.01 - $.03 per piece too much for their postcard postage and don’t even know it. With proper planning and the right partner, there is a better way to mail your 4.25 x 6 postcards.

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NEW KOMORI PRESS TO DOUBLE PRODUCTION CAPACITY AT BAESMAN GROUP PRINTING FACILTY

Baesman Group has partnered with Komori America Corporation to add a brand new tool to its printing arsenal: the Komori eight-color Lithrone G40 perfector press (GL840P) with H-UV. This new Komori printing press will increase Baesman’s printing capacity by 50 percent, allowing us to produce even more direct marketing materials for our growing client roster. Commenting on the strategic partnership with Komori America Corporation, Baesman CEO Rod Baesman said, “Komori always delivers the latest in printing technology and this new press is no exception.

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Customer Marketing can save Retail

Retail has some troubling storms brewing for the future. It’s hard to say it could get much worse than the last couple of years, but it looks like the industry hasn’t hit rock-bottom quite yet. And it might take rock-bottom for the industry to realize they need to take a serious look at their customer and understand that the old way of doing things simply doesn’t work anymore. There have been a lot of positive changes in Ecommerce and digital, but the store side hasn’t progressed in decades.

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Mobile Conversion Still Impeding Mobile Adoption

Despite the meteoric rise of Ecommerce, mobile conversion rates are still a critical issue for retailers. A recent study from Mobile Ecosystem Forum shows that 58% of customers abandon mobile transactions at the shopping cart due to concerns over providing sensitive information, connectivity issues, or frustration with the length of the process. Yes, that means more than half of your mobile customers are ditching purchases all because of inconsistent mobile experiences. Some may revisit their purchases via desktop or stores, but there will be a significant attrition rate.

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Post-Purchase Marketing Key to Customer Retention

The idea of lifecycle marketing evolved in leaps-and-bounds last year. But brands are still having a difficult time when it comes to execution. According to a new study by Koyne, only 61% of companies are satisfied with their customer marketing efforts, and more than 90% of respondents agreed that lifecycle marketing is very important to their success. Yet for many brands, creating a fully realized strategy is too complicated in a highly fragmented, cross-channel world.

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Customer Loyalty Is Changing—And You Should Too

Retailers are squandering time, energy, and investment on outdated loyalty models that don’t work. According to a recent Accenture survey, 78 percent of U.S. consumers are retracting from loyalty programs. Most of that withdrawal can be attributed to customers flocking to the most evolved programs that are more aligned to their expectations and needs.

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Loyalty to Resurrect Declining App Market

2017 is shaping up to be a tumultuous year for apps as US downloads dropped 20% YoY according to Nomura. In the same study, they noted that the average American downloads less than 1 app per month, showing a steep decline in a market that saw frenetic and investment in previous years. While the bubble may have burst on the app market in 2016, the good news is 2017 will bring many brands back to the drawing board on the purpose of their apps.

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