Get in touch

Power of the Portable Offer – Increase your ROI

Everyone has seen them: the little credit card shaped coupon glued to the inside of a direct mail piece with an offer to purchase and save money. It has the customer ID barcode on it so the retailer knows when you transact and what you bought. These little guys are expensive to produce relative to even the largest of postcards. So why do retailers mail hundreds of millions of these? Because they work.

Continue reading

UV Offset: Quality, Speed and Price

In today’s competitive marketplace, marketing leaders crave the most recent purchasing data before making a final decision on the offer, circulation or items promoted. To achieve last minute decisions and still be in market on time, marketers need a print vendor that can shorten the production time and increase the speed to market for direct mail and other promotional materials. While there are many levers to pull that can influence speed, few are as game changing as Komori’s new 8 color UV perfecting press.

Continue reading

First class postcards: Marketers paying too much.

Forever most marketers and mailing service providers have been spending $.01 - $.03 per piece too much for their postcard postage and don’t even know it. With proper planning and the right partner, there is a better way to mail your 4.25 x 6 postcards.

Continue reading

NEW KOMORI PRESS TO DOUBLE PRODUCTION CAPACITY AT BAESMAN GROUP PRINTING FACILTY

Baesman Group has partnered with Komori America Corporation to add a brand new tool to its printing arsenal: the Komori eight-color Lithrone G40 perfector press (GL840P) with H-UV. This new Komori printing press will increase Baesman’s printing capacity by 50 percent, allowing us to produce even more direct marketing materials for our growing client roster. Commenting on the strategic partnership with Komori America Corporation, Baesman CEO Rod Baesman said, “Komori always delivers the latest in printing technology and this new press is no exception.

Continue reading

Mobile Conversion Still Impeding Mobile Adoption

Despite the meteoric rise of Ecommerce, mobile conversion rates are still a critical issue for retailers. A recent study from Mobile Ecosystem Forum shows that 58% of customers abandon mobile transactions at the shopping cart due to concerns over providing sensitive information, connectivity issues, or frustration with the length of the process. Yes, that means more than half of your mobile customers are ditching purchases all because of inconsistent mobile experiences. Some may revisit their purchases via desktop or stores, but there will be a significant attrition rate.

Continue reading

Post-Purchase Marketing Key to Customer Retention

The idea of lifecycle marketing evolved in leaps-and-bounds last year. But brands are still having a difficult time when it comes to execution. According to a new study by Koyne, only 61% of companies are satisfied with their customer marketing efforts, and more than 90% of respondents agreed that lifecycle marketing is very important to their success. Yet for many brands, creating a fully realized strategy is too complicated in a highly fragmented, cross-channel world.

Continue reading

Customer Loyalty Is Changing—And You Should Too

Retailers are squandering time, energy, and investment on outdated loyalty models that don’t work. According to a recent Accenture survey, 78 percent of U.S. consumers are retracting from loyalty programs. Most of that withdrawal can be attributed to customers flocking to the most evolved programs that are more aligned to their expectations and needs.

Continue reading

Loyalty to Resurrect Declining App Market

2017 is shaping up to be a tumultuous year for apps as US downloads dropped 20% YoY according to Nomura. In the same study, they noted that the average American downloads less than 1 app per month, showing a steep decline in a market that saw frenetic and investment in previous years. While the bubble may have burst on the app market in 2016, the good news is 2017 will bring many brands back to the drawing board on the purpose of their apps.

Continue reading

The Key to In-Store Success? Think Like ECommerce

Media Post originally published this article Retailer stores are in a state of turmoil. Traffic is in sharp decline and it’s dropping faster than solutions are being executed.

Continue reading

Adapting to the Changing Customer

Our team has been thinking about the changing customer quite a bit lately. As a leader in customer insights and customer loyalty, we quite literally see the customer change before our eyes through the actions they take with our clients. What we’ve seen leads us to a critical topic that we don’t cover often. The fallacy of control. Every marketer has this thought at some point that they can control their customer. Through the tools at their disposal they can push customers to perform like a marionette on strings, pulling levers to illicit response.

Continue reading

Social Trends 2017: Social Channels to Become More Visual

Social media has always been a visual experience. From the invention of Facebook, one of the main attractions was the socialization of pictures that could be shared and viewed. Fast-forward a decade or so and the same holds true, but visual elements are even more aggressive. If we look at the most popular social networks, as well as those that have taken the steepest decline, we can show how visual the medium is for consumers.

Continue reading