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First class postcards: Marketers paying too much.

Forever most marketers and mailing service providers have been spending $.01 - $.03 per piece too much for their postcard postage and don’t even know it. With proper planning and the right partner, there is a better way to mail your 4.25 x 6 postcards.

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NEW KOMORI PRESS TO DOUBLE PRODUCTION CAPACITY AT BAESMAN GROUP PRINTING FACILTY

Baesman Group has partnered with Komori America Corporation to add a brand new tool to its printing arsenal: the Komori eight-color Lithrone G40 perfector press (GL840P) with H-UV. This new Komori printing press will increase Baesman’s printing capacity by 50 percent, allowing us to produce even more direct marketing materials for our growing client roster. Commenting on the strategic partnership with Komori America Corporation, Baesman CEO Rod Baesman said, “Komori always delivers the latest in printing technology and this new press is no exception.

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The Key to In-Store Success? Think Like ECommerce

Media Post originally published this article Retailer stores are in a state of turmoil. Traffic is in sharp decline and it’s dropping faster than solutions are being executed.

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Baesman Helps Columbus, Ohio See Growth in the Printing Sector with the First UV Press

As a leader in retail marketing, Baesman is committed to supporting Columbus and cities around the United States with our state-of-the-art printing and marketing capabilities. In a display of that commitment, we unveiled the new KBA Rapida 105 UV Press to the community, making it the first of its kind in the region.

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Web-to-Print Storefronts Deliver Everyday

Web-to-Print storefronts are fast, easy, and ensure marketing messaging quality and brand consistency for companies with a sales force, distributors, franchise network or stores spread across the country. The storefront allows local marketing and messaging with centralized brand control and cost control. No more waste from out of date printed materials.  Web-to-Print saves the day, every day. 7 Reasons to use Web-to-Print Storefronts:

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Visual Marketing Ideas to Differentiate Your Brand - Part 2

In Part 1 of our series, we discussed ways to draw your customer into your store with powerful in-store signage. Today, we will look into ways to increase the impulse purchase. A well-crafted promotional display near the checkout counter is an especially effective way to persuade your customer to buy more. Why? Emotions and feelings play a decisive role in purchasing, triggered by the display.

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Visual Marketing Ideas to Differentiate Your Brand - Part 1

This is the first of a two-part blog series with the goal to help stimulate ideas for differentiating your brand through visual marketing. Today we will explore ways to invite your customer into your store. Back in the day, retailers used in-store signage to provide strong price point comparisons to national brands in order to enhance profitability and leverage brand negotiations.  This is no longer a sufficient strategy to win in today’s value-driven world. Retailers now win by developing and strategically using differentiated, innovative and unique in-store signage.

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The Catalog Renaissance

Online spending may be increasing, but the revered catalog is doing anything but fading away. This highly effective print marketing tool is still an important part of business for retailers. The catalog has continued to evolve from its original purpose. It is no longer just a means for customers to order merchandise from the privacy of their homes. Retailers now rely on this important marketing tool to draw in business and spread brand awareness. Print meets digital

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On-Time Distribution, Anytime!

When it comes to retailer point-of-sale demands and needs, it is not just about printed products. Retailers also need to focus on the whole process including administration, packaging, fulfillment and distribution. At Baesman, we excel in handling our customers point-of-sale needs from conception through creative, to printing and implementation, to kitting fulfillment, warehousing and on-time shipping and delivery. We have all the tools you need for success and they were designed to remove time and cost out of the process.

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Baesman Provides Color Consistency in Print Campaigns

Color is a major component in how we perceive a brand’s packaging, making predictable color reproduction a necessary requirement for brand owners. There are several challenges in guaranteeing color consistency across the complete set of packaging materials and printing processes, including chemical reactions in the ink during the printing process.

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