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Mobile Conversion Still Impeding Mobile Adoption

Despite the meteoric rise of Ecommerce, mobile conversion rates are still a critical issue for retailers. A recent study from Mobile Ecosystem Forum shows that 58% of customers abandon mobile transactions at the shopping cart due to concerns over providing sensitive information, connectivity issues, or frustration with the length of the process. Yes, that means more than half of your mobile customers are ditching purchases all because of inconsistent mobile experiences. Some may revisit their purchases via desktop or stores, but there will be a significant attrition rate.

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The Key to In-Store Success? Think Like ECommerce

Media Post originally published this article Retailer stores are in a state of turmoil. Traffic is in sharp decline and it’s dropping faster than solutions are being executed.

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Adapting to the Changing Customer

Our team has been thinking about the changing customer quite a bit lately. As a leader in customer insights and customer loyalty, we quite literally see the customer change before our eyes through the actions they take with our clients. What we’ve seen leads us to a critical topic that we don’t cover often. The fallacy of control. Every marketer has this thought at some point that they can control their customer. Through the tools at their disposal they can push customers to perform like a marionette on strings, pulling levers to illicit response.

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Try this: Diversify your mail strategy to maximize profitable customer acquisition

You spend precious time and money coming up with customer acquisition strategies, only to find a few hits and lots of misses. Diversify your approach Some companies look for a single customer-acquisition solution – maybe a particular list – that works for them every time. I like to remind our clients that marrying themselves to a single tactic may mean missing other opportunities to drive sales and gain profitable new customers.

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Baesman’s hitting the road to share winning ideas at Loyalty Expo 2015

Baesman is thrilled to be attending the 8th Annual Loyalty Expo from April 27-29 in Orlando, Florida!

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Baesman’s Rebranding is #BigNews

What’s next? That’s the question marketers ask themselves every day. At Baesman, we are fortunate to work with some of the best brands in the country. And when you’re marketing to marketers, you need to keep things on point. After more than 60 years in business, many people know the Baesman name. But maybe you don’t know how much we’ve grown or how many services we provide. In 2015, we want to change that. It’s time to show what our brand is really made of.

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Baesman Helps Columbus, Ohio See Growth in the Printing Sector with the First UV Press

As a leader in retail marketing, Baesman is committed to supporting Columbus and cities around the United States with our state-of-the-art printing and marketing capabilities. In a display of that commitment, we unveiled the new KBA Rapida 105 UV Press to the community, making it the first of its kind in the region.

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Baesman Recognized for Successful Client Marketing Program

This week, Bronto announced that Baesman has been named a finalist for Marketing Program of the Year in the 2015 Golden Bronto Awards. The competition recognizes the best commerce marketing programs from organizations worldwide, as well as the marketers who successfully executed the winning campaigns.

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Web-to-Print Storefronts Deliver Everyday

Web-to-Print storefronts are fast, easy, and ensure marketing messaging quality and brand consistency for companies with a sales force, distributors, franchise network or stores spread across the country. The storefront allows local marketing and messaging with centralized brand control and cost control. No more waste from out of date printed materials.  Web-to-Print saves the day, every day. 7 Reasons to use Web-to-Print Storefronts:

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On-Time Distribution, Anytime!

When it comes to retailer point-of-sale demands and needs, it is not just about printed products. Retailers also need to focus on the whole process including administration, packaging, fulfillment and distribution. At Baesman, we excel in handling our customers point-of-sale needs from conception through creative, to printing and implementation, to kitting fulfillment, warehousing and on-time shipping and delivery. We have all the tools you need for success and they were designed to remove time and cost out of the process.

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